Tuesday, October 16, 2007
This is an interesting story about Google's marketing budget. It seems the mighty advertising sales firm relies on word of mouth and media coverage more than advertising to make itself known. That is classic public relations. Google, of course, is in a class by itself. Other companies aren't so lucky in their marketplace positioning. Google won't be that fortunate forever either. Still, it is good to see a great firm growing through following PR principles.