Online Public Relations Thoughts

A few days ago, Associated Press reported that Comcast, the huge internet service provider, was blocking some software. Further tests show that it is apparently blocking other software as well. It failed to tell anyone it was doing this, and the result is a ding to its reputation at a time when competition for customers is fierce. It is likely that Comcast is doing this to prevent large files from slowing its servers, but lack of transparency set the company up for a "gotcha" and self-inflicted wound.