Friday, October 19, 2007

Long-Needed Transparency 

Here is an example of a government effort to achieve transparency that has long been needed. The database collects information that has been on shelves and makes it accessible in a useful way to the public. This is a role PR practitioners can be playing in getting data their organizations produce to be useful to constituents. Such transparency can be highly useful in positioning, as I've learned over the years.


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