Thursday, October 11, 2007

New Worries for Campaigners 

This is an interesting article on political dirty tricks online. The fear is that such untraceable tricks will become prevalent in elections. Essentially the roster of foul play comprises everything we see already on the internet but directed to ruining the reputation of a candidate or confusing voters.

It won't be surprising if we see a growing number of online pranks in this presidential election. As the article notes, at least one has occurred. The concern is that pranks will turn serious. And, if such underhanded tactics are used in elections, there is a possibility they will be emloyed in the corporate world as well. Are PR practitioners ready to detect them when they occur and to react quickly to combat their effect?


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