Thursday, October 25, 2007
IBM has come up with a potentially good idea for tracking participants at conferences. Equip each name tag with a radio frequency identification chip (RFID) that automatically tracks which talks the individual is attending and exhibits the person is visiting. In one stroke, this eliminates all the counting and surveying organizers do to discover what is working and what isn't. The one glitch in the idea is privacy. The conference attendee has to be willing to be tracked like this. IBM's experience at its show indicates that people accept the idea. For PR practitioners who organize large events, this technology might be just the ticket.