Monday, October 15, 2007

The Time Is Now 

Internet games tied to TV programs have trained audiences to be interactive. It is time for PR practitioners to think the same way, if they are not doing so already. I don't mean allowing remote questions at press conferences but allowing an audience to rate what it hears during a press conference, for example.

Real-time voting has existed for more than 15 years at meetings. Those are the devices that allow one sitting in a room to record opinions while a presentation is occuring. There is no reason why it shouldn't be available remotely with webcasting as a regular feature of presentations.


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