Wednesday, October 03, 2007

Wise Advice, cont. 

A week ago I noted the advice of a blogger who suggested that newspapers stop thinking of themselves as printed media and start considering about what they are -- news gathering and distribution operations. My colleague, Mike Millican, found this criticism about US newspapers and blogs, which emphasizes that newspapers still don't know what to do with them. Right now, blogs are shoveled into online editions without much editorial reason for where they are. My guess is that this will continue until editors stop thinking about newspapers as printed objects.

From a PR perspective, should we care whether clients are discussed in a blog or in editorial columns as long as we know there are readers for both? There is an issue of greater accuracy when copy has gone through an editorial process, but if a client's message reaches the right audience, does it matter if it comes with a dose of opinion?


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