Online Public Relations Thoughts

Everyone knows the benefits of representing a charismatic individual. The person is magnetic. People flock to him or her. The PR task is preserving the person more than projecting his or her message. There is, however, another side to charisma that is less talked about. That is the charismatic person who is a PR risk because of the individual or the individual's message. This essay looks at the bottom side of charisma and provides some guidelines for how to handle the risks involved.

Many PR practitioners won't have the opportunity to work with a charismatic person. They are rare, but they are out there. Consider the article a caution.

This is the 73rd essay posted on online-pr.com.