Tuesday, November 13, 2007

Consumer Truth Squad 

Finally, the corporate world has a truth squad similar to that used in political advertising. This will make marketers uncomfortable -- and should. Marketing claims have a history of being stretched beyond accuracy. However, it will create reputation problems for companies as well, and this is where PR will come in. Note that the first point of attack is pharmaceutical advertising to consumers. I mentioned previously in this blog that pharmaceutical D to C seemed to be the starting point for a general reputation decline in the pharma industry.


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