Tuesday, November 13, 2007

Funny But True 

This note on using Google's online tools and wasting time is funny but true. Productivity software is a trap if it isn't used for productive purposes. I see it less now, but there was a time when colleagues adapted new utilities as they came along and spent more time learning them than using them in work. I am guilty of the same. But, eventually, one has to make a choice about changing work habits. What is faster and more accurate? It turns out that most PR practitioners need few tools to get their jobs done. That doesn't mean one stops looking. Practitioners should always allow time for experimentation to find software that will make their lives easier. It does come along but not as frequently as one might think.


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