Online Public Relations Thoughts

Google seems to be taking a PR tip from the Defense Advanced Research Project Agency (DARPA) with this move. Note that the reward for success is five times larger than what DARPA gave to the winner of its robot car contest earlier this month. It's wonderful positioning for Google, which has already the reputation for being a leader in programming. And, it gives a kickstart to getting applications for its new mobile phone software. One contest does far more than an equivalent amount of advertising.