Friday, November 16, 2007
This is required reading for PR practitioners, not so much for learning how to leak, but to learn why so much information gets out that shouldn't. The focus of the article is Washington DC, but the motivations are universal. Washington has raised the leak to an art form. Organizations outside the beltway have yet to reach the same level, and it will be fortunate if they don't. Still, there are points in this article PR practitioners should know.