Friday, November 02, 2007

Smart PR 

Here is an example of smart PR that will lead to more efficient powertrains. Give the leaders of Formula 1 motor racing kudos they deserve. Now, if only NASCAR would do the same... The intelligence of the idea is to go back to the future. It was racing that originally developed engines, fuel systems and suspensions for the autos used today, but racing long ago left behind cars on the street. The engine development freeze will force teams to look for different ways to compete that may be adaptable to autos of the future. I particularly like the kinetic energy recovery systems discussed in the article.

It is notable that the move happened in Europe and not the US. What does that say about concern for the environment in the US?


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