Monday, November 19, 2007

Still Looking 

E-books are like the video phone. We waited for decades for a practical video phone and when they arrived, no one wanted them. As this article notes, e-books are a solution looking for a problem. It turns out that the public still prefers old-fashioned communications technology -- paper and ink. There are good points about e-books -- portability, multiple texts, multiple fonts and type sizes --but nothing that is going to get me to run out and buy one for $400. I might consider it if e-books drop into the range of $50, but even then, I'm not sure. PR practitioners won't have to worry about e-books for a long time, it seems.

It took me the better part of a year to read "Alexander Hamilton" by Ron Chernow. It was too big to take on the road, where I do most of my reading, so it sat on my bedside table, where I could read only after getting into bed, which mean one or two pages before falling asleep. With my Sony ebook, I can carry something like 80 books in a package slimmer than a magazine. A solution in search of a problem? No way...it solves a HUGE problem for me.

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