Wednesday, November 28, 2007
Anyone who believes in the wisdom of crowds needs to answer this. How is it that the crowd again descended to folly in overbuying real estate just as the crowd blundered in overbuying tech stocks less than 10 years ago? As we know well, a crowd is frequently and disastrously wrong when it comes to investments. In other words, when thinking through PR messages, just because a message is popular with a crowd doesn't make the message right. Sometimes, PR should risk the displeasure of a crowd heading in the wrong direction.