Wednesday, December 19, 2007
Consider that every one of these products and services were "exciting," "breakthroughs," "destined to change the way people live and work" -- and flops. It is past time to get rid of marketing speak in publicity. This occurred to me again yesterday when I read a press release that used "exciting" one time too often. What would happen if the word were banned from publicists' lexicons? Could they still complete a sentence?