Friday, December 07, 2007
This is good news and a first step to controlling spammers in the US. On the other hand, there is a long way to go to stop those who would badger the public with billions of useless or fraudulent e-mails. Spammers are the antithesis of what public relations should be. They don't relate to the public: They fool individuals. Their economic model is built on finding enough dupes each time they send millions of e-mails. They are counting on the unfortunate fact that there are always some who are desperate or dumb enough to believe their promises. In that regard, PR practitioners should study spammers as a negative example.