Online Public Relations Thoughts

This story reveals a number of truths about the internet age. Those who try to sway online dialogue can be found out, and when they are, the reputational damage is greater than the initial effort to bias discussion. The story also reveals a lack of sophistication on the part of campaign staffers who attempted to "game the system." Whatever one does, it shouldn't be from a known IP address.

The Clinton camp once again blamed "overeager" staffers. Perhaps so, but there is a question of how many overly enthusiastic volunteers one can tolerate before they wreck a campaign.