Online Public Relations Thoughts

From the first day in journalism or PR, one is told to check facts always. This story is a cautionary tale of why it is important to check repeatedly. The newspaper was embarrassed, and it should have been for forgetting a basic rule. On the other hand, I'm not sure I would have handled the story differently. I tend to pull client information from the computer and send it to reporters. I know in back of my mind that something could have changed since the last time I sent the material, but I'm in a hurry. I suspect the editor on the San Antonio Express-News was thinking the same way. Let this be a reminder to take the time to check again.