Friday, January 18, 2008
This article makes a good point about blogging that PR practitioners need to remember. When there isn't much to talk about, bloggers and reporters often talk among themselves to little effect and growing error. The author of the article was writing about the New Hampshire primary, but his point is accurate. With traditional reporters picking up material from bloggers and vice versa, political pundits created a self-enclosed loop of selective facts and opinions that missed what was happening. These kinds of loops exist elsewhere as well. They are hard to break, and they become "conventional wisdom" in which facts to the contrary don't count. The best way to stop such navel gazing is to prevent it in the first place, but that isn't always possible. Often, one has to let events play out until bloggers and reporters see the error of their assumptions.