Monday, January 28, 2008

Interesting Idea -- If It Works 

This site is an interesting idea in localizing news online. It is one PR practitioners should watch as it develops. The concept is to collect all news about a location down to the zip code and block level and make it available online. One can see possibilities immediately. Unfortunately, when I tested it, the information wasn't complete or valuable. Perhaps it will improve in time.

Online allows such global localization, but it requires a broad range of underlying data resources in order to pull off. That seems to where the site is still building out.


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