Online Public Relations Thoughts

This site is an interesting idea in localizing news online. It is one PR practitioners should watch as it develops. The concept is to collect all news about a location down to the zip code and block level and make it available online. One can see possibilities immediately. Unfortunately, when I tested it, the information wasn't complete or valuable. Perhaps it will improve in time.

Online allows such global localization, but it requires a broad range of underlying data resources in order to pull off. That seems to where the site is still building out.