Tuesday, January 22, 2008
Don't be put off by the magazine or the title of this piece. Read the whole thing. My only argument with Doc Searls is that he is calling for what PR should have been doing all the way along. It is not a "new" discovery that companies should talk about what they do rather than influencing. Arthur Page had much to say about that back in the 1930s. Most of my work is increasing understanding of what companies do and how they contribute to business and society.