Online Public Relations Thoughts

This story marks what might be the end of a PR battle among electronic companies over which new DVD format to choose. It was an interesting fight to watch. Essentially, it stopped development of DVD players for more than two years while each side dug in its heels. Consumers did the right thing. They waited until the industry participants could sort themselves out. From a PR perspective, it did no one any good, but at least it looks as if the war is finally over.