Thursday, February 14, 2008

The Brain 

This is an amusing but accurate discussion of the brain and the tricks it plays on everyone. Read the whole column. The author reminds us that we can never trust what we remember, what we see or, maybe, even what we decide. The path to accuracy is hard, and misperception is constant. Of course, anyone who works in PR knows this. That is why PR can be frustrating and seemingly self-defeating. Our shortfall is failing to delve more deeply into the brain and how it distorts. We leave that to scientists and psychologists. But, we shouldn't. The better we understand self-delusion, the more creative we can be to use it in communicating effectively.


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