Wednesday, February 06, 2008

Brownie Chip 

I'm not going to comment on Super Tuesday. Other bloggers are doing that, and they are smarter than I about the presidential candidates.

Rather, a tidbit of news caught my attention -- this. The idea that a cell phone will be turned shortly into a relatively high-quality camera is in an odd way taking Kodak back to its roots. The company invented photography for the masses with roll film and cheap cameras like the Brownie Box. The company is reinventing photography for the masses with a cheap but quality cell phone image chip.

Mass market photography was one of the great communication inventions of the late 19th Century that continues today. Millions learned to communicate in images. Kodak led and fed that desire. Kodak spearheaded the primacy of image over word even before television.

From a PR point of view, it may soon be essential for practitioners to carry a phone with a good image chip to grab shots for use in communications to target audiences. The cell phone will become the Brownie Box of the 21st Century and not the smeary image-maker it is today.

It will be interesting to see how it changes corporate communications.


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