Friday, February 01, 2008
Here is a good lesson in PR from a journalist. It's not the usual "damn the spinners," but a deep understanding that perception is reality. The editor teed off to Microsoft on its Vista operating system, calling it a dud. He has an acute awareness of what Microsoft needs to do to change the image of the software. He was also sensitive enough to understand that Microsoft doesn't want to hear what he had to say. Read the whole column.