Online Public Relations Thoughts

This is an interesting profile of a Mr. Fix-it at Boeing who shuns the press, but even as he does, the press tracks him. There is great value in his "watch-what-I-do" message. It is the best PR. He is going about fixing things and letting his bosses deal with the media. His bosses know better than to take credit for success. There has been too much failure already, and it is clear that if production turns around, it will be the result of a leader who descends into the muck and gets rid of the snags. It's a tough, high-risk job, but if he pulls it off, that will be his PR for the rest of his career.