Online Public Relations Thoughts

There is little that is more painful for a CEO and for a company than to have its main, moneymaking product declared useless or unfit as is happening in this case. There is little that one can communicate to make the pain go away or less sharp. The companies are in a race to prove the scientists wrong or to find other products to supplant those being relegated to the dustbin. As a PR person, I've been in situations like this. It is a helpless feeling. Either a new product comes out of the pipeline to replace or make up for the old, or it doesn't, and the company fades from the marketplace.

As has been written often here, there are limits to communicatons. This is one.