Online Public Relations Thoughts

This story is a testament to the role of PR in online marketing and a warning to companies using online advertising. Those who click on the your ads may not be the audience you want. It is interesting to learn that close to 70 percent of the online universe doesn't click at all. What this tells me is that contextual methods of message delivery -- i.e., what PR does -- are the more powerful tools on the internet. However, I'm sure there will be studies to disprove this conclusion. It will be interest to read them.