Thursday, March 13, 2008

Good Idea 

This application opens PR possibilities for a number of companies. It allows one to collect videos of the use of products from YouTube into libraries. For example, we have a client whose products are featured constantly in videos from around the world. We have suggested that these be collected from YouTube and posted to the company's own web site. This application interface makes that possible.

Why do this? It builds a bond among a company's customers. No matter where one might be in the world, he or she can see how others use the same products. It projects a company's global image better. It reminds employees of the broad impact of their work.

The downside of this idea is that one would have to monitor videos constantly and remove unsafe uses of products. But, that is a small price to pay for gaining a larger reputation.

Posting videos on the company website allows potential consumers to see firsthand what a product is really like. Many people want to hear from people who have actually used a product and are not just trying to get you to buy something. The videos will allow businesses to be more personable as far as letting actual customers tell about their product experience. Also, the videos are going to relate more to the potential consumer because they are seeing the actual product being used by an actual customer. The videos will be a way for businesses to establish trust between them and the consumer. Posting the videos will connect consumers from all around the world which will allow for businesses to get feedback on what they are doing right and what they need to improve on. The videos will serve as a global outreach that will greatly increase company’s reputation.

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