Tuesday, April 29, 2008

Bad News 

There are times when the public doesn't want to hear the truth. Here is one. It is hard for Americans to adjust to the high price of gasoline (that is still lower than what is paid in Europe). There was flash news yesterday that gasoline reached $4.00 a gallon in San Francisco -- a dreaded number.

Citizens will blame the President for failing to do anything about it. There isn't much the President can do, but he is the leader. It doesn't help when you have financial gurus predicting a long and hard recession. The confidence of the American public has collapsed.

What can the President say? Not much. He is a lame duck and few pay attention to him.

From a PR perspective, it doesn't get much worse, although a scenario is set for new leadership that might bring fresh perspective. Asking the public to wait isn't much of a message, but there are times when that is all one can do.


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