Friday, April 25, 2008

Good Point 

This blog post is "catty," but it makes a good point about social media. Social media are not marketing vehicles to be started and stopped with the beginning and end of campaigns. They are continuous relationship vehicles. That is true as well with web sites. Marketers, however, haven't figured this out. There are many orphaned sites online that were started for book launches, for example, then dropped when book publicity ended. The sites sit there getting moldy by the month until someone finally takes them down.

When marketers start and stop these vehicles, they make one point clear. They don't want a relationship. They want to sell you something and disappear. A one-night stand is fine. The consumer is justified in feeling cheated.


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