Friday, April 25, 2008

Great PR Positioning 

Let me add my huzzahs for this wonderful PR idea. It is the best kind of approach -- providing a useful tool to the beer industry that also positions the company behind it. This goes under the heading of "I wish I'd thought of that." The best thing that Miller Brewing can do is to leave the reporter alone and let him carry on just as he is. That is hard for marketers, however. They always want to sell, sell, sell. (See the previous blog posting.)


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