Thursday, April 10, 2008

The Headline Says It All 

The headline says it all. I rarely write about products in this column, but I saw a USB drive used for a press kit only two days ago. My reaction to it then was the same as this headline. Give the media one of these, and watch it get lost in minutes. I suppose the agency that handed the USB drives out was thinking they are a convenience for reporters -- and they are. Sometimes, however, convenience goes a step too far.


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