Thursday, April 03, 2008

How Does This Happen? 

Here is a story that should be a public relations case study. Thousands of programmers work voluntarily the world over to build a publicly available and free Linux software kernel. They aren't rewarded for their work, but they contribute anyway. They understand a common message and are motivated to act on that message. It is an amazing example of effective public relations spread over hundreds of companies.

How does one bottle such energy and use it elsewhere?


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