Online Public Relations Thoughts

This is a PR nightmare. Not only is Merck, the pharmaceutical giant reeling, from disclosures about the efficacy of its drug, Vioxx, but now the scientific community has turned on the company. It doesn't get much worse, and it will take years for Merck to win back its reputation, if it ever does. This is an amazing come-down for a firm that was once considered the standard of how a pharmaceutical company should behave. What happened? There is a case study waiting to be written that dissects how a well-regarded company descended into PR hell.