Online Public Relations Thoughts

Some organizations are given to practical jokes, such as this one. Google is known for elaborate scams on April 1. The message of a practical joke appears to be that an organization is not uptight that tolerates them. However, as this article from the Financial Times notes, they need to be done with creativity, flair and care, so no harm is done. Practical jokes can verge on cruelty. It is important that the butt of the joke has a good sense of humor as well.

I'm not given to doing them. They seem sophomoric, but, on the other hand, when done well, they communicate the intelligence of employees and the collegial nature of a firm.