Thursday, May 15, 2008

Bang My Head 

Some news stories make me want to bang my head against a wall. This is one. We represented the client who introduced this technology six or more years ago. No one was much interested then. It seemed too ethereal that one could strap a device on a person's ankle and track that person to make sure he stayed out of exclusion zones. This article repeats point for point what we were trying to tell the world back then. What's the saying? "Deja vu all over again?"

This is not the first time something like this has happened, and most PR practitioners have similar stories to tell. There are products and services that come before their time. They are good ideas but the world isn't ready -- or at least, the media aren't. So, we shake our heads when the world catches up. We wonder if we were persuasive enough, or if we contacted the wrong persons, or if something else happened. There never seems to be a consistent root cause other than the media were not interested. Who knows why they saw no news value then but do now? Some mysteries have no explanation.


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