Online Public Relations Thoughts

With shrinking newsrooms and a rise in blogs and other online media, a question arises of how PR should respond to the devolution of traditional media. This article is a suggestion for one approach that could change how PR practitioners are perceived -- but probably won't. One could accuse the essayist of promising pie-in-the-sky, and he would be guilty of that except that the article notes the difficulty of achieving the goal.

As usual, your comments are invited.

This is the 76th essay on communications posted to online-pr.com.