Monday, June 16, 2008


If there are two questions PR practitioners should ask, they are, "What do we know and how do we know it?" The reason we should raise those questions is that PR practitioners are accused of bias in representation of clients. That accusation is often correct. But, bias is as much unintentional as deliberate. It comes from practices that narrow one's search for information into grooves and lull one into accepting rather than challenging accuracy of information. This essay discusses sources of bias and what responsble PR practitioners do to minimize it. If you have respect for accuracy, chances are you take the steps outlined in the essay. If you simply take the information given to you, the essay will show you why you shouldn't.

As usual, any comments, complaints or proposed revisions are welcome.

This is the 77th essay posted to online-pr.com


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