Tuesday, June 24, 2008
How To Compromise Your Reputation
Claim something that you aren't. Comcast may have fiber optic cable leading to its distribution points but not to the home itself. I have Comcast cable in my house and Verizon FIOS optical cable hanging on a pole outside. There is a difference. One wonders why a company would make statements like this. It strikes one as a note of desperation. Could Comcast be losing that many customers to Verizon?
While Comcast may sow short-term confusion, it is setting itself up for a rap against its reputation, something it doesn't need. Customers have long been frustated with cable companies. Actions like this only serve to confirm their worst feelings.
What were they thinking?
While Comcast may sow short-term confusion, it is setting itself up for a rap against its reputation, something it doesn't need. Customers have long been frustated with cable companies. Actions like this only serve to confirm their worst feelings.
What were they thinking?
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