Tuesday, June 24, 2008

How To Compromise Your Reputation 

Claim something that you aren't. Comcast may have fiber optic cable leading to its distribution points but not to the home itself. I have Comcast cable in my house and Verizon FIOS optical cable hanging on a pole outside. There is a difference. One wonders why a company would make statements like this. It strikes one as a note of desperation. Could Comcast be losing that many customers to Verizon?

While Comcast may sow short-term confusion, it is setting itself up for a rap against its reputation, something it doesn't need. Customers have long been frustated with cable companies. Actions like this only serve to confirm their worst feelings.

What were they thinking?


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