Online Public Relations Thoughts

Here is why it is not nice to fool the media. Microsoft's PR agency puts out a release about a product extension without mentioning the version of Windows on which it is offered. The blogger has to go to Microsoft's agency to find out and learns that it is Windows XP and not Vista on which it is offered. He uses this bit of duplicity as the subject for a column.

What was Microsoft thinking? The blogger thinks he knows, and he might be right, but the result is damage to the reputation of Microsoft and its Vista product.

One hopes Microsoft's agency wasn't involved in this cheap trick.