Online Public Relations Thoughts

Rewriting the past is harder to pull off with bloggers watching one's moves. When Barack Obama changed his web page copy on Iraq, it was caught immediately. The internet has largely alleviated George Orwell's fears, but politicians have yet to learn that the world is watching what they do every minute of the day.

It is a reminder to the rest of us as well. Out of the millions using the internet, someone is keeping track. The more prominent an organization or individual is, the more tracking is done. Changes should be made carefully and consistently. Otherwise, you have a "gotcha" event.