Tuesday, July 22, 2008

The End Run 

Here is a PR technique that one can't do often but when it works, it is highly successful. The New York Times turned down an editorial by Senator John McCain, so the McCain camp leaked it to the Drudge Report, which not only published the editorial but made a news event out of the turndown. The result is that more people are seeing the editorial than readers of The New York Times -- and the Times looks bad. The negative to this, of course, is that the Times will get even, but the McCain camp apparently feels that the Times won't be fair in any event. The McCain camp has burned its bridge to the Times with style.


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