Online Public Relations Thoughts

Here is an oddity. Microsoft, the suitor who failed to take over Yahoo, is publicly supporting a third-party revolt against Yahoo's board. Question: What communications strategy should Yahoo's CEO Jerry Yang use? "Stay the course" is weak when shareholders know they can get more money by selling out. Yang and the board have been criticized publicly for failing to take Microsoft's original bid. The danger now is that both Yang and the board will look like they are working for themselves and not for shareholders.

This will be an interesting fight to watch.