Online Public Relations Thoughts

If you read about technology trends, you will have heard about the Semantic web and the effort the web's inventor, Sir Tim Berners-Lee, is making to create it. It turns out that the Semantic web has potential applications in PR because of its ability to link data across web pages and databases. While the name sounds formidable, the ideas underlying it are not so hard when you get into them. This article describes the concepts in the Semantic web, provides examples of where it is in use and suggests why it is important for practitioners to know about it.

It is the 80th essay posted on online-pr.com. As usual, I look forward to any comments you may have about it.