Thursday, July 03, 2008
Old Media
Network television is old media in demographics too, according to this report. It seems that the young do not have the viewing habits of Baby Boomers. Baby Boomers watch network TV because that is what they grew up with long before the entertainment options of today. Overall, viewership of network TV continues to drop as well.
It is hard to believe that major networks continue to charge high prices for smaller and older audiences, but they do and they are getting it. From a PR practitioners point of view, it is much less important to be seen on network TV today. Eons ago, when I started in the business, getting someone on a morning show was a big win. Today, getting someone on the business news channel, CNBC, is more important.
And, daytime TV? Who watches that except the retired?
It is hard to believe that major networks continue to charge high prices for smaller and older audiences, but they do and they are getting it. From a PR practitioners point of view, it is much less important to be seen on network TV today. Eons ago, when I started in the business, getting someone on a morning show was a big win. Today, getting someone on the business news channel, CNBC, is more important.
And, daytime TV? Who watches that except the retired?
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