Online Public Relations Thoughts

Steve Jobs of Apple is playing with fire if his health is in jeopardy. Because he is so important to the company and he has no succession plan, investors have a right to know the state of his health. Jobs could literally wreck the company, if he is incapacitated or dies. There are some communications that one must make. It appears that Jobs believes he is above the law in this matter. On the other hand, he might be in good health but still losing weight. Either way, Apple owes its investors an explanation or a succession plan. The day that Jobs steps down from the top job will be the day that Apple's shares plunge in value. Generally it is not healthy for a CEO to so dominate a company that the CEO is the company. Apple has a perilous future.