Friday, July 25, 2008

PR At The Limit 

This story raises an interesting question. How does one do PR at the edge of public tolerance? Should ISPs begin to serve ads based on deep packet inspection of every online move you make, activists and the government may get involved to require opt-in permission from consumers. How will ISPs prevent that or live with it? And how will they explain privacy?

These are PR and practical challenges. Thus far, it appears that most ISPs have gone about their business quietly. That may not last long. There is a dedicated group of activists who are watching every move online businesses take. They are looking for one vulnerable step, and they are attacking already.

One hopes that ISPs have strong PR programs prepared and ready to launch. They are going to need it.


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