Tuesday, July 08, 2008

The Ten Percent 

In every communications program, there are at least 10 percent who don't get the message even when the message has been hammered for months on end. That is what is happening here. Of course, there are always "sob" stories of those who are going to be injured when a change is made because they didn't know or they can't afford it.

It would be a mistake to slow or stop the change to digital TV because of the 10 percent. One should plow forward. The laggards will catch up when they realize there is no alternative.

Change based on the least common denominator is change that never happens.


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